I am not a Black Friday shopper. If you’re a savvy Internet shopper, you can get deals all year round. With one exception, at least in my experience.

Each year on Black Friday, Crunchyroll offers an incredible deal: 50% off its All-Access Membership. It’s such a contrast from the usual, I don’t understand why anybody would buy a membership at any other time of the year.

Click the image to buy, but be warned this link is only active on Black Friday:

As CEO Kun Gao hinted to me in his interview, the deal is slightly different this year. It comes with $15 store credit, which who knows when I’ll ever use. But they sell Gundam models, so I’ll figure it out.

So why not buy the cheaper anime-only membership? Because I want to keep my manga premium membership. And that deal’s only 40% off.

Crunchy doesn’t make any more money by getting you to do the premium membership; they make up what they would otherwise lose in removing commercials. Buying a premium membership is simply a way to help yourself—to watch simulcasts on time, view videos in HD, and leave commercials in the dust.

As many of you know, I am a Crunchyroll affiliate, but telling you about this deal doesn’t make me any money. Weirdly, the affiliate program only pays if people buy the full price membership, which explains why I’ve made $0 and don’t care to make more.

I’m telling you because this is how I watch anime all year, and I wanted to share. Sure, I’m a huge fangirl, but I think my view comes with merit, since Crunchy continues to add more and more shows to its roster each season. To be able to get that for half price seems almost criminal, and I want as many people to know about it as possible.