Last week, I wrote about the ways I make money as a niche freelancer.
Some of you found it intimidating, which I completely understand. You can’t just flip a switch—it took me years to develop various income streams that, combined, are enough for me to earn a living. I’d find it overwhelming myself to start over from scratch.
However, you don’t need years or even weeks to get started on just one income stream. In fact, you only need a couple of hours in one day. Here are some of the “first steps” I took toward creating my career. Even better, these are applicable for any niche you choose to pursue.
Make a minimum viable product
I bet you’ve got an idea for a book or some equally sized opus kicking around in your brain. Rather than watch another year go by as you fail to find the time to create, try thinking small. Starting from your original idea, what’s the smallest possible finished product you could create?
For years I’ve wanted to make a massive book for my readers full of all the scripts and tips and tricks I use to reach out to clients and sources and come up with article ideas. Still, I only had 15 worksheets in mind, so I put out the Niche Journalism Workbook instead. It’s smaller than my original idea, but also more digestible for readers. Plus, I’m sure readers would rather get their hands on this smaller product of mine than, you know, no product at all.
Narrow down your big idea into its most useful or entertaining part, and resolve to release that. Could your novel be a short story? Could you pitch your research project as a news article? Or maybe your advice book could become a digital workbook, like mine.
Pitch one article
Launching a freelance writing career, with multiple outlets for publication, takes a long time. Pitching just one article is a lot quicker, and can have the effect of cascading into more work.
Start with one idea. Maybe it’s based on a blog post you’ve written. Maybe it’s based on a question you’ve had. If you have it, it’s likely a lot of other people do, too. (See my post on why anime wall art comes on scrolls.) Send that idea to five different outlets. Do your very best to address your emails to a human name, not just a press@ or hello@ email dumping ground.
Everyone is afraid of being rejected, which is why this short, simply, career-launching suggestion takes up lots of emotional space—but very little of your time. Remind yourself that a rejection for a story idea is not a rejection of you, and keep pitching new stuff.
Build a simple portfolio page
You need a website: you already know this. If you don’t have Web design experience, you know it’s going to cost you either money hiring a designer, time teaching yourself what to do, or both. Even if you do have experience, you might have trouble dedicating time to putting up a site.
Or so you thought. There are plenty of free, easy alternatives to launching a massive site. If you’re a reporter with existing bylines, you could use Pressfolios to show them off, no money or web skills required. Looking for something even simpler? You could use About.me for a standalone introduction page. My top recommendation is setting up a WordPress.com blog, which you can do in minutes and customize with thousands of free themes. Even if you’re too busy to blog, you can use WordPress as a static portfolio website with just a couple clicks. Whatever you do, include your email prominently on the page—just in case somebody wants to hire you based solely on what they see on your site.
You can set up a more informative site later, but the sooner you get up a temporary website, the more chances you have to introduce yourself digitally to any prospective editor or client who might be looking for a niche writer of exactly your type.
Launch a newsletter
Freelance careers are harder when you feel like you’re alone. But when you launch a newsletter and start growing an audience for it, you’ll always have an audience, no matter how small.
My newsletter is the first to hear about new blog posts I’ve written and more personal thoughts than I feel comfortable sharing on my blog. (After all, if they took the effort to join my newsletter, I tell myself, they care at least a little.) I also share new products on my newsletter first, and even though there are just a few hundred recipients, most of my sales come from there.
I write a newsletter (and subscribe to a lot of other people’s) for the sense of community that comes from it. It’s amazing how many friendships I’ve sparked from somebody replying to my newsletter, me replying to them, and it turning into a regular email correspondence. Start your own in a few minutes, for free, on MailChimp.
Incorporate affiliate links into your blog
This is probably the most controversial tip I’ve got for you today, since many people (friends of mine included) don’t believe affiliate links work. In my experience, they work great—so long as you are open and honest about using them and ensuring they’re relevant to your readers.
Ever since adding affiliate links to Gunpla 101, I’m able to write about one of my favorite topics, the 30-year-old Gundam anime franchise, and get paid for it—while keeping the entire site ad-free. I even just began earning enough to pay a contributor at a competitive rate. So for me, affiliate links are freedom, a way to write about whatever weird topic you want, provided that topic involves merchandise of some kind that your readers will want to buy. I think this would be a great income stream for a movie review site or a makeup tutorial site, for starters.
Sign up for free for Amazon Associates and take an hour to add relevant links to your existing blog (or come up with post ideas for a new one). Either way, don’t forget to include a note for your readers that you use them—it could be as simple as this one.
In conclusion, I want to pose a question to you, readers:
What’s stopping you from launching your niche writing career today?
Without knowing your specific problems, my tips are pretty general and might not work exactly for you. So let me know.
4 Comments.
Great post. Bookmarked and tab left open for a second and third perusal this week.
I agree on what you said about if have an idea for a big writing project and starting it just seems overwhelmingly difficult (I have more than a few of these,) starting out by doing small bits can be a good start. If nothing else you are writing and working on fleshing out your idea/ideas. I’ve done this over the past couple years here and there for an idea I’ve had knocking about my head for years for a fantasy series. I simply took a stab at the first chapter and then the second. Incredibly rough, but I’d already had the events that would begin the longer story in my head from some time. I’ve also written some short stories based in that universe. None of them are ready for prime time in the least to be honest, but it’s helped make my ideas and plot lines more solid, more refined and have helped create a bit of structure to the world/universe than had been present when I was simply working on and off on the idea in my head.
I’ve also done the same on some tech documents and some blog post ideas for when I start mine up. That has been helpful and has given me little pushes closer to actually launching the darn thing.
(Yes, Lauren, I know I an way, way overdue on writing a guest post for you :) )
I, personally, think using affiliate links is a great way to earn some income for your efforts, if nothing else it could mean that you are making back the costs of hosting your blog if you decide to go the WordPress route for instance.
All of that with the caveat that Lauren mentioned, be upfront with your reader that you use affiliate links.
Also, shared hosting (your site is on a web server that other sites also make use of,) is not a huge expense. Doubly so if you can afford the up front cost of paying for a full year instead of paying monthly.
Additionally, most hosting services have one click install of WordPress, which is much easier and way quicker than manually installing it yourself (something I’ve done in the past for clients,) not to mention you do not require skills such as setting up databases and using Linux shell commands. Also, hosting services are good about deploying updates to WordPress, especially security updates. Sure beats doing such manually.
Well, that my bit of advice/experience for whatever it is worth.
Finally, Lauren when you write about the history of the thirty years of Gundam anime can you consider including a recommended viewing list/order for people, like myself, who would be completely new to it all? Especially if some series can be skipped at first?
Thanks Lauren really nice post. Loving your website design too.
@disqus_8qVpDbNCnr:disqus thanks for the compliment! Let me know if you have any questions about the post or the design.
[…] now, ask her how! Looking to get into a career in niche writing? Lauren from Otaku Journalist has you covered. She published a new informational piece with hints on breaking into this rewarding, if not […]